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The Scandinavian Trade Association, Inc.'s mission is to educate to preserve the Scandinavian and Nordic heritage through networking and events designed to promote trade and cultural exchange. 


Fellow Scandinavian Trade Association Members and Friends:

Julbord – Wonderful Success!!!  Thanks to all of you that made this year’s Julbord at the Tampa Bay Brewing Company Westchase location a wonderful fun-filled evening.  This was the largest number ever to attend our Christmas event and represents a goal for next year.


Special thanks to our business partners, the Florida Aquarium, Datz which is a popular restaurant and bar in South Tampa, Florida, known for its deli and gastropub offerings. It is the flagship restaurant of the Datz Restaurant Companies which include Roux on South MacDill, the Tampa Bay Brewing Company (TBBC) and the entire Doble Family.  All who helped make it such a joyful start to the season. 


As a special treat, we were fortunate to have Tom Kersey provide music during the evening.  Tom is an excellent cellist, guitarist, composer and music teacher.  We could not of had the success we did without the help of the TBBC crew including the Chef John Boyle and Todd Dziubek.  Thanks to our Board members who helped decorate and clean up after the event.


Christmas:  Yule celebrations in Scandinavia predate the Christian holiday by thousands of years and many of the traditions for this holiday actually come from our Nordic heritage.  From the Christmas ham in Scandinavia, the Yule log, some say the origin of the Christmas wreath, the Vikings decorated evergreen trees = Christmas trees, the Yule Goat, (Swedish julbock, Finnish joulupukki, Norwegian julebukk) is one of the oldest Scandinavian Christmas symbols.  Other Scandinavian traditions included mistletoe (which was believed to be capable of resurrecting the dead by Vikings) and Old Man Winter – Father Christmas dressed in a hooded fur coat and had a long beard.  So when we think of Christmas we should also be proud of the many traditions we Scandinavians are responsible for.  By the way, Viking Yule is celebrated today by Asatruers, who revive Asatru, the old Nordic religion. Even if you are not a Christian, we can all enjoy the spirit of giving at this time of the year to those who need our help.


This time of year is a truly wonderful and magical one and Christmas is a holiday with a beautiful spirit and traditions. One other Scandinavian tradition is greeting each other with merry Christmas wishes.  The spirit of giving, expressing love and gratitude and a celebration of life help to make Christmas a very special time of year.


May you give and receive much love, joy, and peace this season.

Glædelig Jul! (Jól in Icelandic and Joulu in Finnish)

Tom Mortenson, President

We are also now on Twitter #ScanTradeAssoc! and Instagram@ScanTradeAssoc!  If you have any suggestions or questions, please contact me.
Viking Festival - 2017:
We continue to have positive news about the unexpected reception and growth of the Viking Fest.  However, to accommodate the anticipated expansion, a new location is being determine and it is necessitating taking the event to Fall 2017.  This will bring Viking Fest to a more permanent status, with even more activities to make this the premier Scandinavian event in our state.
Networking Events:
Always check out our Facebook page and the Events Calendar here for upcoming dates and partner association events! 
STA April Networking "Mead Up":
Yuengling Beer Company of Tampa for our April networking meeting.  This facility includes the meeting room and tour of the brewery.  Meeting is planned for Saturday evening - April 22, 2017, Earth Day and the subject will be on the success of  Scandinavian sustainability - lessons learned that could be applied here in the U.S.  - in addition Yuengling will present information on how they also support the environment.  More details to follow. 


Come network with us! Did you know that Florida is a designated "hot spot" for entrepreneurs? An article by Nancy Dahlberg from the Miami Herald says Florida is "about 30% more entrepreneurial than the nation" and also more globally focused. Expand your horizons and join our group now! By joining the Scandinavian Trade Association, you will also be linked to many of Tampa Bay's networking partners. Read the full article here!


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