Skip to main content
Add Me To Your Mailing List
The Scandinavian Trade Association, Inc.'s mission is to educate to preserve the Scandinavian and Nordic heritage through networking and events designed to promote trade and cultural exchange. 

Fellow Scandinavian Trade Association Members and Friends:

Our Board of Directors are moving forward with new and exciting ideas designed to improve the Scandinavian Trade Association.  Just to give you a few:

Dates for our annual Scandinavian Christmas/Julbord heritage and culture celebration has been decided for October and December!  Please review our events calendar  for further information as details are developed for each event; or visit our Facebook page!


Business News:

Icelandair today announces further expansion of its global network with new year-round service from Tampa International Airport (TPA), starting on September 7, 2017 from Tampa Bay, Florida with two weekly flights.

Tampa Bay will further strengthen Icelandair’s presence in the eastern United States by better serving passengers with faster travel times to more than 25 destinations in Europe. Floridians will now have a refreshing alternative when traveling to Iceland and beyond, while Icelanders and Europeans will have direct access to the sunny beaches and many attractions of the Tampa Bay area.

This is an exciting and significant moment for Icelandair and we look forward to welcoming both them to Tampa Bay aboard in 2017," STA President Tom Mortenson said in a letter to Birkir Holm Gudnason, CEO of Icelandair.

Icelandair, in operation since 1937, has a long, illustrious history of bridging North America and mainland Europe through Iceland. T he airline has helped boost tourism to its home country in record numbers and in bolstering Iceland as one of Europe’s hottest destinations. Today, Icelandair continues to grow by adding new aircraft to its modern fleet, more destinations and popular amenities including personal in-flight entertainment and gate-to-gate Wi-Fi access. With today’s announcement of Tampa Bay will now offer service from 18 North American gateways.

“This new flight is just one more example of Tampa’s growing prominence as an international gateway,” said Tampa Mayor Bob Buckhorn. “That’s important because international air service at TPA boosts economic activity, business opportunities and tourism for the entire region.”

From Tampa Bay, Icelandair flight FI884 will depart from Tampa International Airport (TPA) on Mondays and Thursdays at 6:55pm EST, arriving non-stop to Icelandair’s hub at Keflavik International Airport (KEF) the following morning at 6:10am GMT. Total flight time is just over seven hours, in time for connections to more than 25 destinations in Europe, including Amsterdam, Copenhagen, Frankfurt, London and Paris. Return service departs Keflavik on Icelandair FI885 at 5:10pm on Sundays and Wednesdays, with same-day arrival in Tampa Bay at 9:00pm.

For additional information about Icelandair’s fares to Iceland and beyond, please visit or call (877) I-FLY-ICE
Our recent Leif Ericksson Day "Mead-Up" at Tampa Bay Brewing Company was a great success! Phot0s have been posted for all to enjoy.  We are also now on Twitter #ScanTradeAssoc! and Instagram @ScanTradeAssoc!  If you have any suggestions or questions, please contact me.

Tom Mortenson, President

Following our annual tradition, we are planning a Scandinavian Christmas/Julbord celebration.  Location and details are under review, but this promises to be a family event focusing on fun, fellowship and more on our history and culture.
Viking Festival - 2017:
We continue to have positive news about the unexpected reception and growth of the Viking Fest.  However, to accommodate the anticipated expansion, a new location is being determine and it is necessitating taking the event to Fall 2017.  This will bring Viking Fest to a more permanent status, with even more activities to make this the premier Scandinavian event in our state.
Networking Events:
Always check out our Facebook page and the Events Calendar here for upcoming dates and partner association events!
STA November Networking "Mead Up":
Plans are underway for a November business working event – location and details are being worked – more information on this opportunity will be updated soon. 
At Yuengling Beer Company of Tampa.  The evening will share a “spirited” tradition of enjoying beer and aquavit  a tradition in Denmark, Norway and Sweden– sometimes together, sometimes separately.  We will have an exhibition from the Danish Museum that  explores the cultural history of these beverages, follows those drinking traditions to Scandinavian-American communities, and answers questions like “What IS aquavit, anyway?” and “How do you ‘skål’ correctly?”   Fun, informative, and engaging.
STA February Networking "Mead Up":
Plans are underway for a February business working event – location and details are being worked – more information on this opportunity will be updated soon. 
STA April Networking "Mead Up":
Yuengling Beer Company of Tampa for our April networking meeting.  This facility includes the meeting room and tour of the brewery.  Meeting is planned for Saturday evening - April 22, 2017, Earth Day and the subject will be on the success of  Scandinavian sustainability - lessons learned that could be applied here in the U.S.  - in addition Yuengling will present information on how they also support the environment.  More details to follow. 

Come network with us! Did you know that Florida is a designated "hot spot" for entrepreneurs? An article by Nancy Dahlberg from the Miami Herald says Florida is "about 30% more entrepreneurial than the nation" and also more globally focused. Expand your horizons and join our group now! By joining the Scandinavian Trade Association, you will also be linked to many of Tampa Bay's networking partners. Read the full article here!


height width
400 200